Spring Summer 2018 - Modern Day Warriors

A moment of transition, where past work evolves into something more immediate and connected.

This collection marked a turning point. Presented as a photographic series rather than a traditional runway show, it brought together new pieces alongside selected work from previous collections.

What began as a continuation gradually revealed itself as something else — a moment of reflection, and ultimately, a shift in direction.

That shift did not happen all at once. The collection extended beyond its initial presentation, evolving into a second phase for Fall Winter 2018-2019, where the same ideas were explored in a more direct and wearable way during a runway show in Amsterdam.

Concept — Modern Day Warriors

The collection explores the idea of the modern-day warrior. Not in a literal sense, but as a reflection of identity, resilience and presence in contemporary life. Subtle tribal influences appear throughout the work — references drawn from African and South American cultures, translated into a modern visual language. These influences are not used as costume, but as signals. Fragments of something older, deeper, more grounded.

janboelo fashion collection spring summer 2018 lookbook campaign image
janboelo fashion collection spring summer 2018 lookbook group picture

Garments & Styling

The collection combines new designs with pieces from previous seasons. This layering of past and present reflects the moment itself — not a clean start, but a transition.

Silhouettes remain rooted in the JANBOELO language: strong, minimal, often centered around black. Leather still plays a role, alongside softer materials that bring movement and ease.

At the same time, styling becomes more expressive. Harness elements, textures and raw details introduce a different energy — less controlled, more instinctive.

The Turning Point

This collection revealed something important. The process of making clothing — designing for seasons, for production, for sales — no longer aligned with the direction the work wanted to take. What had started as an exploration through fashion reached its limit here.

Visual Language

All images for the Spring Summer 2018 collection were shot in a forest, with each model positioned in front of a clean white panel. This contrast became central to the work. The white surface represents the way we are used to looking — focused, isolated, controlled. A perfect image, detached from its surroundings. But the environment around it remains visible. Present. Impossible to ignore. There is always more than what is framed.

Man in black outfit amidst greenery.
JANBOELO Model in black dress with ribbons.
JANBOELO Black dress with ribbon detailing.
JANBOELO Model in white dress, forest backdrop.
Blank canvas with tribal artefacts displayed.
JANBOELO Model in black dress, outdoor setting.
JANBOELO Model in red dress against backdrop.
JANBOELO Model posing in nature with shadows.
JANBOELO Model in grey outfit against backdrop.
Woman with braided hair and jacket.
Person with pink hair, textured jacket.
Model with pink hair in profile.
JANBOELO Model in stylish urban outfit outdoors.
Tattooed man in casual outdoor setting.
JANBOELO Model in red dress outdoors.
JANBOELO Model in avant-garde fashion outdoors.
JANBOELO Model in casual outfit against backdrop.
JANBOELO Model in stylish grey and black outfit
JANBOELO Model in stylish grey and black outfit
Blank canvas with tribal artefacts displayed.
JANBOELO Model in casual grey outfit outdoors.
janboelo fashion collection spring summer 2018 lookbook look 4
janboelo fashion collection spring summer 2018 lookbook look 2
janboelo fashion collection spring summer 2018 lookbook look 1

Presentation

While the first part of the collection existed as a photographic series, its continuation for Fall Winter 2018-2019 was presented in a more direct and physical setting. Shown later that year during an intimate presentation in Amsterdam, the evolution of the work became part of a shared experience, positioned alongside two other designers. The setting brought the audience closer to the garments, reducing distance and shifting the perception from statement to everyday presence.

This context reinforced the transition within the collection itself — from image to reality, from concept to wearability.

JANBOELO Models showcasing stylish winter outfits.
JANBOELO Models showcasing stylish winter fashion.
JANBOELO models showcasing elegant evening wear.

Reflection

Modern Day Warriors became the final collection.

Not because the ideas came to an end, but because they required a different form. The work moved beyond clothing, towards something less defined by seasons and more connected to a broader way of thinking.

janboelo fashion collection spring summer 2018 lookbook campaign image women

“I realised I was no longer interested in making collections.
I was interested in something deeper than that.”

This was the final collection.